How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I could honestly say it is among the greatest things I have ever tried to perform in life. It is also among the very painful, annoying and stressful things things which has happened to me. So here's the short list of what I've learned as its first director, CEO and consultant.
Always be Prepared to Socialize
You will find a lot of theories, heaps of how-to's, tons of sales discuss in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Exterior of a revenue standpoint, story-telling on your group of friends are able to make a massive impact in rippling out your business to others. My first enormous client (that's still my customer so far) came in the short chat while riding the train on my way to my afterward day task. We were not really close. I told him that I was into SEO and shared its worth and also what it did for my own site. He explained that he would refer me.
Turns out that he did. I got to close the deal.
After that lesson, then I never ceased evangelizing.
Yes I know, you want to get paid per hour. While it might be true that everything you understand is well worth every penny to what you're charging, free consultations build trust. More frequently than not, it's let me get the entire enterprise. Yes clients may call me late at night or early in the morning, but providing free consultations to potential customers has tremendously increased closing rate on sales.
Clients love the small things. They also feel much more secure when you give them more information about what they are getting into and what they would like to understand about other facets of online marketing. You can leverage on providing them what they need to understand instead of telling them vague generalities about the business.
I have a customer today that signed up together for their main product's SEO and signed up by the following search engine optimization company for their newest product's SEO. They wanted to find out who is the better SEO services provider. While I am readily 60 percent more expensive in my monthly retainer compared to another search engine optimization firm, I gave out complimentary consultations to the operator.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He telephoned up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The whole company is currently awarded to us and we're simply waiting for the purchase of the other (much cheaper) SEO firm to perish. I do not know if they're doing a fantastic job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's one of my own trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to know that SEO particularly here in the Philippines is still considered 'new' by many businesses. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' plus also a free market means that the price range is mad.
There are businesses offering SEO for as little as $300 per month. And yes, they claim that it's white hat -- together with all the linkbuilding tricks you can ever how to start an seo business imagine. If I tried to pull that stunt, then I would be out of business in a month's time.
Louis Vuitton is able to charge that much since they are all because of quality and exclusivity. I need to be a company like that. That is one reason why we provide client exclusivity for their niche/industry. And we also bill premium for this.
Companies can butt-heads on decreasing costs. It can be the weapon of choice to many SEO companies. The customers win and the SEO industry loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. That manner, pricing is secondary and I'm really pleased with the few really great clients I have.
Think like Louis Vuitton. Win.
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